Business Development - Communications

The Significance of Business Development for Communications Companies

Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Other times they assume that because they know people in high places that their business development problems are solved and that somehow new business will come to them.

The ramifications of such thinking can be significant in the event they are unable to leverage those relationships, which very often are personal or weak. Then they will have no new business in the pipeline (source - Wikipedia).

The cost of hiring an expert Business Development Director can be very high. Our Freelance Telemarketing service provides you with a hands-on business development approach at a fraction of the cost of employing a full-time business development expert.

The Head of SL Freelance Telemarketing began working in the Communications industry during the 1980s as a prolific salesman and Telemarketing Manager.

From the dawn of 'Key Systems' and mobile telephony to satellite broadband and 'Quality of service', SL-Freelance have been helping communication companies.

We DO NOT offer Freelance Telemarketing for B2C services, WE TAKE YOUR highly complex offerings to senior decision makers via B2B consultative telemarkeing.

As Freelance Telemarketing people based in remote areas, we understand satellite communications and data transfer very well - because we use the systems day-in, day-out.

What is Business Development - Communications?

Business Development spans all areas of a company including Administration, Legal, Finance, Marketing and Operations. As a former Executive Director of a number of SME's, I understand the 'eagle-eye-view' necessary to help develop your sales.

Most CEO's or MD's would say that 'only a fool would trust their accounts or legal affairs to a novice'. Yet how many would appoint a full-time accountant or solicitor as an employee? Working with SL-Freelance, you gain all the experience of a Business Development Director, just as you would appoint an accountancy firm or a legal firm - only when you need them!

The big difference between an accountant, a solicitor and a business development person - is that only one of these roles will create cashflow for your enterprise. An accountant could save your company a fortune, but only if you've made sales. Likewise, a solicitor can defend your enterprise, but only if your sales have created the bank balance to do so.

Case Study

A Telemarketing Agency was failing to gain traction in offering complex services for data transmission, for one of their clients.

The Agency was using a Call Centre style approach instead of a Consultative Telemarketing approach. The key problem was that the call agents had little grasp of the communications industry and were unable to comprehend the technically complex offering.

As a result of hiring our Freelance Telemarketing, the agency maintained their account with a very satisfied client; who was provided with sales meetings for UK blue chips that were converted in to sales revenue.

How do SL-Freelance provide Business Development for Communication companies?

The main thrust of SL-Freelance Business Development is in creating sales opportunities for your communications business. The key difference between success or failure will be in achieving sales.

When approaching Freelance Telemarketing, every business is at a different stage of the business life-cycle from seed or start-up to growth and expansion. So the first step is identify where you are and where you are seeking to take your enterprise.

Once understood - we can apply your goals and aspirations to the most pragmatic business development approach.

Nine times out of ten, our clients can benefit from a 'Consultative Telemarketing' approach. Without doubt, this can be the fastest method of communicating with senior decision makers, and driving both immediate and pipeline growth of sales.

The Head of SL-Freelance has helped a number of companies in conveying highly complex offerings to senior decision makers - via Freelance Telemarketing.

Case Study

A high-tech company was seeking to overcome a barrier to market. The company offered a technological leap in their product but lacked the ability to prove this in the field.

A Business Development plan was formed to incorporate a telemetry system for the technology for remote analysis and maintenance.

The idea was market-tested through consultative telemarketing with key potential buyers and channel partners.

The result was the removal of the barrier to entry in to the market place by utilising satellite communication systems. Morevover the telemetry system became a unique selling point for the business to increase market penetration.