Business Development - Technology
The Significance of Business Development for Technology CompaniesSmall to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Other times they assume that because they know people in high places that their business development problems are solved and that somehow new business will come to them. The ramifications of such thinking can be significant in the event they are unable to leverage those relationships, which very often are personal or weak. Then they will have no new business in the pipeline (source - Wikipedia). The cost of hiring an expert Business Development Director can be very high. Our Freelance Telemarketing provides you with a hands-on business development approach at a fraction of the cost of employing a full-time business development expert. | ![]() |
What is Business Development - Technology?
| Business Development spans all areas of a company including
Administration, Legal, Finance, Marketing and Operations. As a former
Executive Director of a number of SME's, I understand the
'eagle-eye-view' necessary to help develop your sales. Most CEO's or MD's would say that 'only a fool would trust their accounts or legal affairs to a novice'. Yet how many would appoint a full-time accountant or solicitor as an employee? Working with SL-Freelance, you gain all the experience of a Business Development Director, just as you would appoint an accountancy firm or a legal firm - only when you need them! The big difference between an accountant, a solicitor and a business development person - is that only one of these roles will create cashflow for your enterprise. An accountant could save your company a fortune, but only if you've made sales. Likewise, a solicitor can defend your enterprise, but only if your sales have created the bank balance to do so. | Case StudyWorking with one of the top Business Devlopment agencies in the UK, SL-Freelance were asked to aid the Director of a University Spinout programme for an e-learning technology.After an in-depth meeting and analysis of the the business goals, consultative-telemarketing was chosen as the weapon of choice to reach CEOs, Directors and Senior Managers within major UK Associations. Within one week, highly targeted decision makers were booked-in for face2face sales meetings. Within 3 months the client requested to revert to telephone meetings, when their diary was overflowing with precisely the appointments that they needed. Freelance Telemarketing = Rapid Results |
How do SL-Freelance provide Business Development for Technology companies?
| The main thrust of our Freelance Telemarketing Business Development is in creating
sales opportunities for your technology business. The key difference
between success or failure will be in achieving sales. When approaching freelance telemarketing, every business is at a different stage of the business life-cycle from seed or start-up to growth and expansion. So the first step is identify where you are and where you are seeking to take your enterprise. Once understood - we can apply your goals and aspirations to the most pragmatic business development approach. Nine times out of ten, our clients can benefit from a 'Consultative Telemarketing' approach. Without doubt, this can be the fastest method of communicating with senior decision makers, and driving both immediate and pipeline growth of sales. The Head of SL-Freelance has helped a number of companies in conveying highly complex offerings to senior decision makers. - via Freelance Telemarketing. | Case StudyAn High-Technolgy SME had produced an industrial machine based on spinout technology from NASA space epxloration.After an intensive business development meeting and rapid research and assimilation of data, we understood the technology and how to effectively take it to market. In order to gain traction in the market place, a business development plan was developed to gain pilot sales in to the medical industry. Whilst potentially the most difficult market to penetrate to gain a set of pilot sales, the target was achieved via:
The key to success was in understanding a complex technology and conveying that to buyers in a language via Freelance Telemarketing. |
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